Jump to content

Press Start - Another Book for Lifelong Learners


Myr

35 views

Would anybody be really surprised to learn that I am an avid reader?  I have a tendency to overindulge on different topics to not only learn, but to see other people's points of view on the same topic.  I'll skip the obvious tie to society's ills over not listening to each other's points of view.

I just completed reading a book dealing with Gamification and how it relates to marketing.  The book is "Press Start - Using Gamification to Power-Up Your Marketing" by Daniel Griffin & Albert van der Meer.

I have a couple of books on this subject and this one flows much easier than the other and it has a more accessible approach to implementation of its concepts.  Why am I reading about gamification and marketing?  Well, one reason is to be aware of the manipulation that is always going on around us.  Professional marketing runs the western world.  Though I suspect a long overdue crash is coming on that after so many people experienced the cognitive dissonance associated that occurs when they put lipstick on a pig and tell you it is the centerfold out of Play Girl.

On a topic like Gamification, it is extraordinarily easy to dive deep down into a rabbit hole, as this is a topic that stands on a foundation of human behavior, psychology, game theory, marketing, and motivation.  It's all wrapped up together. 

Humans, after meeting their basic needs of food, shelter and safety, are motivated by rewards.  Games we make are designed to make use of our motivations and provide rewards.  Marketing uses these to get you to buy what they want you to buy.  Marketing is like a magic trick... they do big flashy campaigns showing you a product to make you aware of it.  But that's not really the main driver.  "Product Placement" is.  Seeing others performing the desired behavior.  Making it a game, adds another layer on top by rewarding specific behavior (and depending on game, punishing bad behavior). 

Gamification Elements are things like Badges, Trophies, Achievements, Leaderboards...  Plenty of people are motivated by getting recognition. Others by competition.  Others are on a journey to better themselves.  Some people are into it all.

This book focuses on harnessing this and channeling it where you want to go and not abusing it.  Because it is REALLY easy to abuse.  Those loot boxes in mobile games?  Those little gateways where you have to pay $1.99 to continue or wait... the fear of missing out.  The fear of missing out is a HUGE HUGE HUGE way to manipulate people.  The sale will only last another 3 hours, buy now or miss the discount!  There are only 4 left, Order now!  (Does that look familiar?)  That's the fear of missing out.

I've been using this book and others from a white hat side of things.  How can we motivate more people to do what we want?  What does Gay Authors want?

We're still refining this, but this is what we're looking for:

  • We want to encourage authors to post new content (stories/chapters)
  • We want to encourage readers to post feedback (reviews, story comments, chapter comments)
  • We want to encourage readers to react to content (reactions (like's,etc)
  • We want to grow the community and retain members. (Keep people coming back every day or at least every week to see what's new)
  • We want to grow Premium Content Membership to keep the site Viable.  (The more people that subscribe, the more stable we are as when people come and go, it doesn't cause wild swings. )

Thankfully, what we desire feeds into each other and is not in conflict.  Adding some game elements on top of what we have, just adds a new layer of motivation for some people that helps the cycle keep going. 

Anyway, this turned into a bit diversion, but know that I'm always doing research to improve the site.  Not all aspects will appeal to all people, but it doesn't need to. Different strokes for different folks and all that.

  • Like 1

0 Comments


Recommended Comments

There are no comments to display.

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Similar Content

    • By Renee Stevens
      You’ve done it! You’ve written your story and had it accepted for publication, or you’ve decided to self-publish. You’ve done more edits than you ever thought you’d had to, you’ve done proof reads, cover creation, blurb creation, and everything else you can think of. Your release date is set, so that means you’re done now, right? Wrong. There is still more work to be done. In an ideal writing world, you’d release your hard work into the world and everyone would find it. That’s really not how it works. You have to get the word out there, and there’s a majority of ways to do it.   For this topic, let’s discuss blog tours. What they are, how you set them up, and everything that goes along with them.
      There are numerous blogs out there dedicated to helping get the word out about new books. You can go about setting up your blog tour in two ways.
      Hire Someone
      You can hire someone to do most of the legwork for you. There are people out there that have lists of the majority of blogs that are willing to host authors to get the word out about your books. For a first time published author, this is the route I’d suggest, because there may be a lot of blogs out there that you don’t know about, but they do. Many of them have a few options, but some of them are:
      Blog Tour:
      Generally a blog tour will span a length of time. We’ll say two weeks. The person/company you hired sends out an email to their list of blogs with a list of dates. The blogs then sign up to host you on that date, and says what kind of post they want to do. These can include: book review, spot light, exclusive excerpt, exclusive blog post, interview, etc.

      Some promotion companies charge by how many blogs you want to visit. You look at their prices and tell them the maximum you want to visit. Others just have a set fee. Either way, they coordinate your blog tour. So you’re done, right? Wrong again. We’ll go into what you have to do next here in a minute.
        Cover Reveal:
      Sometimes, you want to get the word out before the release day. You’ve held that beautifully created cover close to your heart and now it’s time to share it with the world. Just don’t do this too early. Sharing the cover of your story is a good way to get the buzz started. Typically you might do a cover reveal just a couple weeks, and up to a month, before release day. It all depends on if/when your story is available for Pre-Order. If your story will be available for pre-order, that’s typically when you’d do your cover reveal. If it’s not, then a couple weeks before the release date is usually good. A cover reveal typically will include: the cover, the blurb, author information, and sometimes where they will be able to purchase it.
        Release Day Tour:
      A release day tour is just like a blog tour, only it only spans one day. The official release day of your book. Do it Yourself
      Essentially, you’ll need to contact all the blogs you wish to appear on and request for them to host you. Some blogs only really take requests from promotion companies, while others also accept requests from the authors themselves. Blogs that accept author requests will generally have a form you can fill out. They’ll want to know:
      Details about your book to decide whether or not they want to host you. The date you would like to be hosted. Many have you pick multiple days and they’ll pick which one works best for them The type of blog post you’d like them to post: cover reveal, excerpt, book review Contact info Which is better, a blog tour or a release day tour? It’s personal preference, but I prefer a regular blog tour. If you go with a release day tour, then you flood all the blogs on the same day, whereas a regular blog tour, your name and book get attention over a longer period of time. With a release day tour, you get that one day and that’s it. What if someone missed the blog post that day? I personally think you reach more readers by doing, say, a two week blog tour.
      So, now that your blog tour dates are decided on and the blogs have all signed up for their day? What do you do next?
      It’s time to see what all those blogs want and deliver the information to either the blog itself or the person coordinating your blog tour.  If you’ve hired someone, you’ll send them any graphics you want included in the blog tour. This will always include a cover, but might also include banners, an author photo, or other graphics you’ve created to go with your book. You’ll also look at each blog and provide the specific info they want, some of which are:
      Interviews - Some sites will send interview questions, either to you or your coordinating person, with a date that they need it back by. You go through and supply the required answers and return it. Exclusive Excerpt - You’ll have to go through your book and decide what excerpt you want to be exclusive to that blog and provide that in a word document Excerpt - Provide a decent sized excerpt, but be careful not to give all the blogs the exact same excerpt. I usually create at least 4 excerpts and then vary which one I send to each blog. Blog Post - You’ll need to pick some topics for blog posts. No two blogs should have the exact same blog post, so you’ll need a variety. It might be what inspired you for that book. Or if your book setting is in a bar, you might include a list of some of the specialty drinks in your book and how they’re made. Make these fun, but they should showcase something about your book. Book Review - You’ll have to provide these blogs with an ARC (Advanced Review Copy) of your book. Blogs will tell you which format they require in order to do a book review. Generally you want to have available a .pdf file, a .mobi file, and a .epub file. If you are going through a publisher, you will have to contact them for the ARC’s. A key note is to make sure you have a good variety. Here’s a few examples for book tours of either my books, or tours I’ve participated in:
      Cover Reveal: Cover Reveal: On Fire by Alicia Nordwell
      Interview: Blog Tour: Swift for the Sun by Karen Bovenmyer
      Blog Tour: Blog Tour: Separation by Louise Lyons
      Review: Review: No More Hiding by Renee Stevens | Joyfully Jay
       
      It's been a while since I've participated in any blog tours, so if I've forgotten anything, I'll update when I remember!
    • By Renee Stevens
      Anthologies are a great way for you to promote your writing and show prospective new readers a sample of what you can do.
       
      While anthologies are short, they can give readers a sense of your style, and showcase your ability to craft a story.
       
      There is one way I can think of this could backfire. While it's great to step out of your norm once in a while, if you only do one anthology and it's a completely different style, genre, etc. than the rest of your work, it doesn't really showcase the majority of your work. I'd suggest to all authors, to participate in at least one anthology, preferably more, but do at least one that showcases your talent and gives readers a feel for what your stories are about.
    • By Myr
      One of the most powerful things you can do to market yourself is just being active and engaged on the site.  You are allowed to set your signature  here:
      https://www.gayauthors.org/settings/signature/
       
      Put one of your stories there.
       
      Now, go and participate in discussions on the site.  And I don't mean going to a topic and saying "me too".  Well, sometimes that fits, but don't be a wallflower.  If you want people to go read something you wrote, then say something interesting and relevant to a topic.  If people like what you say, then they might go looking for other stuff you've said or written. 
       
      This is not a one-time thing.  This is something that builds over time.  So don't go out and make 15 posts in 15 different topics and then disappear for a month, and expect more people reading your story.  It's far better to make 1 post every day for 15 days.
       
      Now, that great thing about this technique is that it is win-win-win.  The site benefits from the activity.  Other people benefit from the engaging conversation and you benefit by putting your stuff out there where others can see.
    • By Myr
      I have added a new section "Image Tools" to the Writer's Resources page.
      https://gayauthors.org/writingresources/
      One of the simple things you can do for your story is have a banner.  There are lots of free tools out there to help you create it.  There are also links to images you can use for inspiration.  Reminder, if you use an image, you must have a license to do so so you don't run afoul of the copyright laws.
      You can search for Creative Common images or use your own or license images from photo stock images.
×
×
  • Create New...

Important Information

Our Privacy Policy can be found here. We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue..