Promoting Your Story
Beginner
7 min read
Marketing
Story Descriptions: Sell The Tension, Not The Plot Summary
Make readers want the story before you explain it.
This is where many descriptions go flat.
They summarize the setup. They name the character, explain the situation, list the major events, and sometimes even hint at the ending. The result may be accurate, but accuracy is not the same as attraction.
A description is not a book report.
It is a sales pitch for the story’s tension.
Instead of asking, “What is this story about?” ask, “What pressure makes this story hard to ignore?”
A weak description says:
“After moving to a new town, Jason starts at a new school, makes friends, joins the soccer team, and learns important lessons about love and identity.”
That tells us the plot path, but not the reason to care.
A stronger description sells the tension:
“Jason came to the new town hoping no one would know who he used to be. Then he meets the one boy who makes hiding feel impossible.”
Now the reader has something to lean toward.
There is a desire: Jason wants to hide.
There is a threat: someone makes hiding impossible.
There is a question: what happens when the truth catches up with him?
That is what a good story description creates: desire, pressure, and unanswered consequences.
Do not list the journey. Sell the unstable situation.
A romance description should not merely say two people fall in love. It should show why loving each other would be difficult.
A mystery description should not merely say a crime is solved. It should show why the answer is dangerous.
A coming-of-age description should not merely say someone grows up. It should show what they will lose if they change, and what they will lose if they do not.
The useful formula is simple:
Someone wants something.
Something makes that want dangerous.
Now the reader needs to know what they will do.
That is enough.
The description should not replace the story. It should create hunger for it.
Tell less plot.
Sell more tension.
Applies to: Short Story, Serial, Series, Novel
Solves: Writing Logisitcs and Marketing
