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I'd Like To Buy The World A Coke- Mad Men's Finale


The iconic show about advertising ended with the most iconic commercial of the 20th century. In honor of the finale...check out the single version of

Seriously though, I'm thrilled Mad Men referenced that ad. I think it's such a brilliant piece of advertising with a message that still resonates today- share a Coke with a friend and make a bond for a little while regardless of who they are.

Here's the real origin story behind the ad- Bill Backer was on a flight layover, and noticed that the people who were irritated by the delayed made the best of the situation by sitting down and sharing stories over Coke. That's why it was the Real Thing- coke presented a common bond for people to relate to one another. Anyway, here's the actual ad:

I mean really, just brilliant. Who doesn't feel good just by watching all these cheerful happy people of varying nations getting along as they bond over their love of Coke?

Although I do think it's interesting when you consider the impact of globalization/Westernization, and the people who argue that it has led to the erosion of foreign cultures. The Coke kind of represents the incoming Westernization of the world, and the idea that these native cultures are going to be touched by things like Coke and McDonald's and KFC and other Western thing.

 

Who here remembers the ad?

3 Comments


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Drew Espinosa

Posted

Gosh, I feel young.

 

While I may not have seen it back in 1971, I do know this ad due to like shows on the history of Coca-Cola or a "Top [number] Commercials of..."

blake_logan

Posted

In 1971 I was in college, so I didn't spend a lot of time watching television, but by the end of the year, I'd heard the tune one too many times already.

 

My real question regarding the last episode of Mad Men is this.  Was ending the episode with that particular commercial an indication that Don was heading back to McCann get the Coke account?

methodwriter85

Posted

I'm pretty sure the indication was that in the Mad Men universe, Don came up with the ad.

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