Actually, Google's algorithm isn't all that secret - they used to have it published in detail on their site, until someone realized that might not have been the best way to stay ahead of the competition.
Google's algorithm uses a combination of many factors, including:
- domain extension and URL (i.e. .edu pages get an automatic bump, sites with a ~ get reduced, since those often mean personal pages)
- contents and tags (what every search engine uses)
- contents of pages linking to that page, especially the text of the link and around the link
- score of the pages linking to that page (a link from a high ranking .edu site counts more than a link from a random internet forum)
- manual adjustments to avoid Google bombs
- manual adjustments in general (i.e. major sites like cnn, wikipedia, etc. get higher ranks)
I actually TAed for a class for 2 years that taught computer basics, and included a question on an assignment that asked why Google was unique in the way it found search results. Well, at the time, Google had replaced the detailed algorithm with an April Fool's Joke that never got taken down. And, well, some students found it easier to copy and paste their answers instead of writing new ones. You'd think that a student, particularly at an Ivy League school, would at least READ what was on the page being copied ... instead, we got the this, word for word, and all had a good laugh (except the student, who won a dean's hearing for plagiarism).
So anyways, the answer is that yes, more links to CJ's stuff that use the word "cliffhanger" as the link text will help his PageRank. Even better would be sites with outside URLs (not gayauthors.org) linking to his work.