Just wait until they win an Oscar and CJ takes it into the office! We know he said that was his plan (in Ranger.)
I've tried to show CJ doing things because they're right and not for any publicity or monetary reasons. Some of it is based on someone I knew. An heir to a Midwest family, founders of a famous American brand. With all his money, a Duke education, and a law degree, he moved to South Florida to work for American Friends Committee helping immigrants. Peter chose a life of helping others instead of becoming a spoiled rich brat. I see a lot of the same in CJ.