On the final Monday in September, we quietly opened our doors to the public. From The Village, through Chelsea, to Hell’s Kitchen, we had blanketed the neighborhoods with advertising. We had hundreds of palm cards printed and hired day laborers to pass them out near other fitness centers, outside restaurants, and in front of clubs at night.
Several businesses allowed us to place sign up boxes on their counters. We offered a complimentary week to anyone filling out the information slips and