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plugola - Word of the Day - Fri Jul 14, 2023

Myr

Entry posted by Myr in Word of the Day

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plugola - (noun) [slang] - the paying of a bribe, or a bride paid, for underhanded promotion on radio or TV

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Brands use all means to promote their product, including plugola.

 

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Bill W

It sounds as if plugola is similar to payola, which was a popular technique used from the 1940s to 1960s in order to get your record played on the radio. You, or an agent, would pay the DJ or the owner of the station a cash amount under the table, and then they would repeatedly play your record, as you waited to see if it would become popular.  

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drpaladin
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1 hour ago, Bill W said:

It sounds as if plugola is similar to payola, which was a popular technique used from the 1940s to 1960s in order to get your record played on the radio. You, or an agent, would pay the DJ or the owner of the station a cash amount under the table, and then they would repeatedly play your record, as you waited to see if it would become popular.  

The laws have loopholes. Modern music services  allow artists to pay for plays.

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Myr
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9 minutes ago, drpaladin said:

pay for play

Well... this is the world's oldest profession...

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JamesSavik

It's pretty obvious there's a lot of plugola going on across the whole spectrum from radio to TV. There's product placement in the damn commercials at this point.

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