Jump to content
 Share

6 Comments

Recommended Comments

  • Popular Comment
Bill W

Bill W 60,895
Busy

Posted (edited)

  • Popular Comment

The word "reframe" comes from the prefix "re-" meaning "again" and the word "frame". The earliest known use of the word "reframe" was in 1592 in a translation by Mary Herbert, Countess of Pembroke. 

 
Reframe" means to put something together again, or to fashion something anew. It can also mean to look at, present, or think of something in a new or different way. For example, you might reframe a photograph or reframe a debate. 
 
Synonyms for "reframe": reevaluate, reexamine, replan, and rethink. 
 

Examples of reframe in a sentence: 
"She is trying to reframe the debate about the care of vulnerable children".

"I reframed the photograph and hung it in our bedroom".  

 
Edited by Bill W
  • Like 6
  • Site Moderator
  • Popular Comment
drpaladin

drpaladin 105,311
Zorro

Posted

  • Site Moderator
  • Popular Comment

Frame can be used in the context of producing false evidence to make someone appear guilty of a crime. Onlt the brazen would attempt a reframe once another effort failed.  

  • Like 5
  • Wow 1
Paladin

Paladin 17,782
Relieved

Posted (edited)

19 hours ago, drpaladin said:

Frame can be used in the context of producing false evidence to make someone appear guilty of a crime.

In a similar (or opposite) way reframe often (and especially in marketing) is simply the same as "spin", presenting something bad as good or desirable.

Edited by Paladin
  • Like 4
Bill W

Bill W 60,895
Busy

Posted

2 hours ago, Paladin said:

In a similar (or opposite) way reframe often (and especially in marketing) is simply the same as "spin", presenting something bad as good or desirable.

in other words you're saying that reframing = rebranding. 

  • Like 4
Paladin

Paladin 17,782
Relieved

Posted

15 hours ago, Bill W said:

in other words you're saying that reframing = rebranding. 

Yes I agree with you although I think, especially in marketing, that its use goes further. There is a story, probably apocryphal, that the company that first started to can pink salmon used a slogan "pink salmon: guaranteed not to go red in the can". I think that is an example of reframing a perceived attitude to quality.

  • Like 4

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
×
×
  • Create New...