“Hoodwink” is an Old English compound word that reflects an obsolete meaning of the word "wink."  Today, “to wink” means to close one eye briefly, but during the 1500s it meant to shut both eyes firmly.  So, a highwayman who placed a hood over a victim's eyes to effectively close them, was said to “hoodwink” his prey, and soon “hoodwink” came to mean “to dupe.”   Think about the expression, to pull the wool over someone's eyes, as having the same image and meaning

The verb "hoodwink," meaning to blindfold or deceive, and according to the Oxford English Dictionary it first appeared in English around 1562 in Apol. Priv. Masse (1850) 10   Will you enforce women to hoodwink themselves in the church? 

Examples of "hoodwink" in a sentence:
"Tom Sawyer famously hoodwinked the other boys into thinking there was nothing more enjoyable than whitewashing a fence." 
"Don't let yourself be hoodwinked into buying things you don't need." 
"She felt hoodwinked but the fake salees offer." 
"The magician hoodwinked the audience with his tricks." 
"To put it in simpler language, we do not hoodwink the workers." 
"As any con-man knows, the easiest way to hoodwink your mark is to let him think he's hoodwinking somebody else." 

Just the facts:

HOODWINK Definition & Meaning - Merriam-Webster

18 hours ago, drpaladin said:

Hoodwink implies a lack of ethics in a deception.

I do not often see ethics in deception.  Interesting idea.