While pretending to be cool when he is with his friends and trying to be intelligent when he is editing his popular weblog, Adam actually is going through a lot. He is able to ignore his own problems by running from reality. It works, until someone in the real world becomes interesting enough to stay for.
As Adam is running from his old life, he meets many interesting people. Still, it seems hard to leave his old life behind, as it's trying to catch up with him every time he takes time to rethink it all.