I am totally with you on this one. Damn Gico commercial drives me NUTS!! By the way, it IS a phobia. My dad, who is a retired prof. of the U of PR has contacted various scholars to find out the proper name for the fear/phobia of lizards, no one has been able to answer his question. You can find a vast list of phobias on the internet, Google it.
I have been trying to do self therapy and it's getting better, but just a bit. My father who is a psychologist told me I needed counseling immediately and when I said NOOOOOO!!!! (cuz I know what it implies) he asked me if I wanted for him to do it for me. Needless to say, another NOOOOOO!!! LOL