This guest article on Writer's Digest's blog is absolutely wonderful! I can't say enough about how I agree with every single point made!

The Highlights:

1. Your words are your tools; make sure they are in working order.

2. Check for inconsistencies.

3. Avoid overwriting.

4. Avoid underwriting.

5. Make sure your characters are more than a name.

6. Show, don't tell.

7. Sharpen that dialogue...

8. ...And expose that subtext.

9. Drive the plot toward your reader's AHA moment.

10. Build your world.

Now go check out the great information and tips shared.

http://www.writersdigest.com/online-editor/the-top-10-elements-of-a-book-people-want-to-read?et_mid=733701&rid=239107852