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drpaladin

drpaladin 107,855
Zorro

Posted

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The name of a product can be a marketing disaster due to bad connotations. It was hard for Chevrolet to sell the Nova in Spanish speaking countries, where no va means won't go.

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Bill W

Bill W 61,520
Busy

Posted (edited)

Connotation is from medieval Latin connotatio, "a marking along with", from connotare "mark in addition."  

According to the Oxford English Dictionary, connotation was first used in English in the mid- 1500s.  Specifically, the OED's earliest documented use is from 1532, in the writings of Thomas More. 

Examples of connotation used in a sentence:  
"Ostensibly neutral, each of these words has a positive connotation in the American political lexicon." 
"The word 'childlike' has a connotation of innocence."  
"For her, the word “family” has a connotation of 'love and comfort'. 
"Forest fires gained a negative connotation because of cultural references to uncontrolled fires that take lives and destroy homes and properties. 
"A word's connotation is the feeling or idea that it suggests beyond its literal meaning." 
"Typically, the word "home" has a positive and warm connotation." 
"To avoid the connotation of correctness, I would use the word principles rather than rules."

 

Edited by Bill W
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Paladin

Paladin 18,613
Inactive

Posted

The phrase double entendre certainly has connotations.

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