I've got 5 different brands of jeans in my closet right now, and 8 brands of shirts.
I drive a Honda Fit because it carries my dogs and gear best, and gets reasonable mileage. I traded in a GMC Envoy I loved 'cause of gas mileage.
Columbia outdoor wear is great, as are Asolo hiking boots. Eureka tents are reasonably priced and have good workmanship. I've worn the snot out of my Wenger daypacks and they still look great. For pocket knives and multitools, I like Leatherman, CRKT, Case, Puma, Boken, and Gerber.
My favorite store is Home Depot. No, wait, it's REI. Home Depot's just where I find myself most often.
My favorite boat is Old Town.
Brands are a starting point. I still check out workmanship and materials, try it on, and look at the competition. Gotta keep an open mind, 'cause quality varies within a brand over time, and there's always another company coming up that might be better. Like a lot of older folks, I've found myself wearing the same styles until they're long out of fashion, so I make an effort to look around more.