Some of us are
Like with anything, give it time. The mainstream will catch up eventually. Until then, there are plenty of stories and novels with complex gay characters (Alan Hollinghurst, John Spanbauer, Jamie O'Neill, Jesse Hajicek) for you to choose from. And of course, plenty of stuff here on GA. The only way any of it is going to get on television is by saturation. When there's too much good stuff to ignore, suddenly you'll start seeing what you want.
And hey, Orange Is The New Black hardly featured rainbow-bubblegum characters.