So I'm guessing the half inch of butt-crackin is what the complaint is about? I see more butt-cracking getting milk at the grocery store or getting a leaky pipe fixed. I'm sorry, ads like this are nothing compared to some of the global ads. There is nothing obscene with that. Abercrombie and Fitch is a clothing line and fashion. I saw nothing wrong with it and it's ignorance. Don't buy their clothes if you can't take their advertising don't go around complaining, just get away from the organization completely. People just want to make a fuss and that censors creativity.
I thought the picture was tasteful photography. I know it was planned for the "butt-crackin," but captured seemingly spontaneous, I could see it being tastefully artistic.
Anyway, Americans need to lose their fear of the naked body, it's sad to be so afraid of it.