I like both. I've grown up in a semi-rural suburb where you can drive by large shopping plazas and bustling streets and continue driving five more minutes and you're in the middle of nowhere. I enjoy all that the outdoors have to offer (hunting, fishing, snowmobiling, hiking, camping), but rural areas just simply can't offer the excitement, diversity, and modernization that a city can. Hence part of the reason why I'm going to college right outside a major city.
So in essence, I would rather live in concrete, but would definitely like to make occasional trips back to do all the outdoor stuff I enjoy doing now.