After 9pm swearing is allowed on TV, there was a fuck (word, not deed) on a BBC comedy panel show just after 9 last night. Some words still frowned upon, and others become unacceptable over time , as in the Oliver's army thing above.
Channel 4 have a dating show where all the hopefuls are naked and revealed a bit at a time (below waist/chest height/head/speaking), whilst the host and chooser discuss and critique them, eliminating one at a time. Then the person choosing has to get naked. So not too prudish Didn't believe what I was seeing when I stumbled across it channel hopping.