I dont see it as too ridiculous.
Some people have addictive personalities, and can want more than just the movie.
But the pizza guy in the theater was hilarious. XD
No, I don't think I could give up something stable... I'm a coward like that.
Would you trip someone in public if you were positive you could get away with it?
NOPE
Would you ever pee in a bottle of apple juice and leave it by a vending machine for a cruel joke that will be video taped and youtubed in exchange for a half a million dollars and no penalty for your actions?
(being original hehe)