I'm more into the college scene, but I'd say it was due to their scoring more points than the other teams. Seriously though, sometimes when you get a team without the big name players, they play as a team and not for individual glory. That's what initially hindered Miami, since they had all the big named players that were more worried about their own stats instead of team success. Some of the Bulls players may eventually get that recognition, but for now we are seeing the professional game still played as a TEAM sport. LOL