What's the technical term? Perceived scarcity?
It's really hard, I think, to be exposed to the media onslaught and not respond to it a little bit. We don't watch much TV, but when we do and the kids are exposed to the TV ads they come to me kind of wild-eyed and I have to talk them down: Do you think they'll stop making headphones? Do you understand that the store sells things to make money? You understand that they'll still want to sell things after this weekend? The factories will still be running after this? After I'm done even I feel a little stressed out. And you know, I've as little reason to feel it as anyone: I've got employment, food, rent, healthcare, a comfortable budget for Christmas, relaxed family, reason to believe it'll all still be here next week... I hate crowds and stress and shopping and even I can feel a prickle of anxiety about this weekend. I can't imagine what it would be like if I were trying to manage gift-giving for a large family under tight circumstances and status constraints.
And not only that but weather... I'm in the Bay Area where we have the option of just going for a nice walk. If we were somewhere in the Northeast with nothing but ice out there and cabin fever, well, I'm not sure I could hold out.